Muzammal Toufeeq
Co-founder · Campaigns
Builds and runs your campaigns: the keywords, the ads, the bidding and the weekly search term review.
For med spas and aesthetic clinicsGoogle Premier Partner · 4.9 from 786 reviews
Google Ads for med spas,counted in booked consults.
Someone searching “lip filler near me” wants to book this week. We put the right treatment in front of them, keep your ads clear of Google’s prescription-drug rules, and count the consults that come in, not the map clicks.
Free consult tracking audit. No contract, no sales call.
Google Premier PartnerVerify on Google- 4.9 on Fiverr · 786 reviews
- Running Google Ads since 2016
- Month to month · you own the account
What the homeowner seesExample ad
skin tightening treatment
Sponsored
Top of pageAYour Aesthetics Studioyouraesthetics.com
Skin Tightening Treatment | Book a Free Consult
Licensed injectors and natural-looking results. Book your free consult online in two minutes.
Lip fillerMicroneedlingLaser hair removal
Open 24 hours · Serves your areaCall
When they get in touch, we track
- Calls from the ad
- Calls from your site
- Form fills
- Business Profile calls
What you see· this week
Example data- Calls & forms
- 20
- Booked consults
- 9
- Filtered out
- 4
- Missed
- 1
- Just now“lip filler near me”Campaign: Injectables3m 40sBooked consult
- 6 min ago“laser hair removal near me”Campaign: Laser2m 18sNew lead
- 18 min ago“esthetician jobs”Campaign: Generic0m 11sUnder 60s, not counted
- 41 min ago“microneedling near me”Campaign: SkinNo answerMissed, flagged
- 1 hr ago“hydrafacial near me”Campaign: Skin4m 02sBooked consult
The platforms we work in every day
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Search Console
- Meta Ads
- Fiverr · 786 reviews
Real med spa searches: the ones worth paying for, and the ones we block.
Keep · Block
lip filler near memicroneedling near melaser hair removal near mehydrafacial near meskin tightening treatmentmed spa near me
esthetician jobsbotox training coursemicroneedling pen for homelaser hair removal machinefree botoxmed spa salary
Google's data
110,000
US searches a month for “med spa near me”
Plus 74,000 for “lip filler near me” and 60,500 for “microneedling near me”. The demand is there. What most accounts can't tell you is how much of it became a booked consult.
Source: Google Keyword Planner. United States, average monthly searches over the last 12 months, pulled October 2026. Bids are the top of Google's top-of-page range, what advertisers pay to show first, not what you'd pay per click.
Where the money leaks
Three ways med spa budgets disappear without anyone noticing.
01
Map clicks counted as leads
Google will happily count a directions click as a conversion. In one med spa account we reviewed this month, 23 of the 29 “conversions” over 90 days were map clicks. Bidding chases whatever you count.
02
Drug names get ads limited
Botox and semaglutide are prescription drugs, and Google restricts them in ads. Put the brand name in the wrong place and ads are disapproved or quietly held back.
03
Every treatment in one budget
A skin-tightening package and a $150 facial are different searches with different value. In one campaign, the cheap clicks win and the treatments that pay starve.
Google's data
What it costs to show first, by treatment.
The top-of-page price varies seven-fold between treatments. Your budget should follow what a treatment is worth to you, not what its click costs, which is why each one needs its own campaign.
- “Laser hair removal near me”$59.09
- “Lip filler near me”$10.46
- “CoolSculpting”$9
- “Microneedling near me”$8.72
- “HydraFacial near me”$8.44
- “Chemical peel near me”$8.08
Source: Google Keyword Planner. United States, average monthly searches over the last 12 months, pulled October 2026. Bids are the top of Google's top-of-page range, what advertisers pay to show first, not what you'd pay per click.
Free consult tracking audit
What we check, and what you get back.
Read-only access, last 90 days. You get a recorded video walkthrough and a written list of fixes, ordered by what’s costing you most. Keep it, use it, hand it to whoever runs your ads.
Get my free med spa auditWhat counts as a conversion
Consult requests, calls and bookings, set against directions clicks and page views. Whether Google is bidding toward patients or toward map taps.
Treatment split
Whether injectables, laser, skin and body treatments each have their own campaign, budget and landing page, so the high-value ones get the spend.
Policy and disapprovals
Ads held back by Google's healthcare and prescription-drug rules, and how to say what you offer without tripping them.
Search terms
Every search that triggered your ads in the last 90 days: job seekers, training courses, at-home devices and competitor names, sorted into keep and block.
Location and schedule
Whether ads reach people within driving distance of your clinic, at the hours your front desk can answer.
Landing pages
Whether each treatment lands on its own page, with pricing or financing, proof and a booking button, not your homepage.
From real accounts
What we actually find when we open an account.
From our own weekly reviews and first audits in October 2026. Client names removed.
4 of 16
accounts had a conversion go quiet in one week
In a single week of October, our review flagged tracking that had stopped recording in 4 of the 16 accounts we manage. Nobody gets an alert when that happens. We check every week.
$147
on one keyword, zero leads
“Finish basement” was pulling in DIY searchers for a remodeler: 17 clicks in 30 days, no calls, no forms. Our weekly search term review caught it and it was paused.
$291
on two pages that never produced a lead
A dumpster rental account was sending paid traffic to two pages with no tracked leads in 30 days, while calls were set to count every repeat as a new lead. Both found in a first audit.
Results
Leads you can count, at a price you can see.
Verified Fiverr review
“Muzz really knows what he's doing, very professional and kept us updated throughout. We were honestly quite slow on our end, took time sharing access and responding due to business stuff. But he stayed patient and never made it an issue. Got everything live once we sorted our side and results have been good, calls are coming in. Recommended.”
Verified Fiverr review
“After trying a few people and not seeing results, Muzz actually made my ads work which is great! He did an excellent job, his rates were reasonable and most importantly you actually get the results you pay for. The results have lead to actual sales not just interest.”
Verified Fiverr review
“He's very smart and on top of things. I enjoyed his quick responses and knowledge of things. Even though I was a rookie in the Google Ads world. He's the real deal. Highly recommended.”
How we work
Audit first. Then fix, launch, and scale what books.
- 01Days 1–3
Audit before we touch anything
We don't rebuild a campaign until we understand why the current one is failing. Search terms, match types, tracking, quality scores, landing pages. You get the findings in writing whether or not you hire us.
- 02Days 4–10
Build the structure properly
Tightly themed ad groups, deliberate match types, negative keyword lists from day one, and conversion tracking wired up and verified before a single ad goes live.
- 03Weeks 2–4
Launch and read the data
Controlled budget, daily search term review in the first two weeks. We cut what wastes and double down on what books. This is where most of the savings come from.
- 04Month 2 onward
Scale what converts
Once cost per lead is stable and predictable, we push budget into the winners and expand into adjacent keywords, locations, and campaign types.
Our team
The people behind your account.
A small team on purpose. The people who build your campaigns are the people you talk to.
Google Premier PartnerVerify on Google- Running Google Ads since 2016
- 1,400+ projects since 2018
- 4.9 from 786 reviews
- You talk directly to the people running your ads.
- Every account is reviewed every week, and every change is checked before it goes live.
- US business hours. Replies usually inside the hour.
Questions
Before you ask.
What do I need to give you for the free audit?
Read-only access to your Google Ads account. We send an access request from our manager account, you approve it in a couple of clicks, and you can remove it whenever you like. We never need a password.
What do I get back?
A short recorded video walking through your account and a written list of fixes, ordered by what is costing you most. It's yours to keep, whether or not you hire us. No sales call needed.
Can we advertise Botox on Google?
Usually not by name. Botox is a prescription drug brand, and Google restricts prescription drugs in US ads unless the advertiser is certified for them. We write around it, so your injectables ads stay approved and still match what people search.
Why Google, when our clients find us on Instagram?
Instagram is where people discover you. Google is where they go when they're ready to book a treatment near them. Since January 2025, Meta has also limited the conversion data many health and wellness advertisers can send it, which makes booking-focused campaigns there harder. We run Meta too, if you want both.
Is there a contract?
No. Management is month to month. The ad account is in your name, so the campaigns, data and history stay with you if we ever stop working together.
Do you guarantee a number of leads?
No, and be careful with anyone who does. Results depend on your market, budget, pricing and how fast you answer. What we commit to is a clean account, call tracking you can trust, and reporting on cost per lead and cost per booked job.
We're not running Google Ads yet. Is this still for us?
Yes. Tell us your service area and the jobs you want more of, and we'll tell you straight whether Google Ads makes sense for your budget and what we would build first.
Free, no obligation
Find out where your med spa budget is going.
Takes a minute to request. We do the digging, and you get the findings whether or not you ever hire us.
- Read-only access, removable at any time
- Recorded video walkthrough and a written fix list
- No contract, no sales call
- We work US business hours
Prefer to talk it through? Book a 15-minute call