
Muzammal Toufeeq
Co-founder · Campaigns
Builds and runs your campaigns: the keywords, the ads, the bidding and the weekly search term review.
For HVAC companiesGoogle Premier Partner · 4.9 from 786 reviews
Searches like “AC stopped working” are the most expensive clicks in your account. We make sure each one reaches a homeowner who needs a tech today, and that every call it rings is counted.
Free search term & call tracking audit. No contract, no sales call.
Sponsored
Top of pageFurnace Not Turning On | Same-Day Service
Licensed techs in your area. Upfront pricing, no overtime fees. Call now and we'll be there today.
When they get in touch, we track
The platforms we work in every day
Keep · Block
Industry data
$229
average cost per HVAC lead from Google Ads
At that price, a call that rings out, or one your account never recorded, is $229 you paid for and can't see.
Industry data: 99 Calls, “Best Home Service Niches for Google Ads in 2026”, 100+ Google Ads campaigns and 2,600+ leads, January 1 to August 7, 2026. One agency's managed accounts, not a neutral survey. Treat it as a guide.
Where the money leaks
Breakdown searches carry the highest bids in HVAC. When they land on a general page, or show at 2 a.m. when nobody answers, the most expensive clicks are the ones that go nowhere.
If calls from ads, from your website and from your Business Profile aren't tracked separately, the account is optimising on guesses, and so is your budget.
“HVAC technician jobs”, “how to recharge AC yourself”, “HVAC school near me”. Without a tight negative list, searches like these take a slice of every day's budget.
Where HVAC sits
Every trade pays a different price for a lead, and converts clicks at a different rate. Knowing yours tells you whether your account is paying too much, and how much a missed or untracked call really costs.
Industry data: 99 Calls, “Best Home Service Niches for Google Ads in 2026”, 100+ Google Ads campaigns and 2,600+ leads, January 1 to August 7, 2026. One agency's managed accounts, not a neutral survey. Treat it as a guide.
Free search term & call tracking audit
Read-only access, last 90 days. You get a recorded video walkthrough and a written list of fixes, ordered by what’s costing you most. Keep it, use it, hand it to whoever runs your ads.
Get my free HVAC auditEvery search that triggered your ads in the last 90 days, sorted into keep, block and fix, with what went on jobs, DIY and out-of-area searches.
Whether calls from ads, your website and your Business Profile are each recorded, and whether a 9-second wrong number counts the same as a booked job.
Whether breakdown searches and install or maintenance searches are split, so each gets its own budget and its own message.
When your ads run, set against when someone is actually there to pick up the phone.
Whether you show to people in your service area, or to anyone who has ever looked it up. Google's recommended setting does the second.
Whether the click lands on a page with your number, your area and the service they searched for, not your homepage.
From real accounts
From our own weekly reviews and first audits in October 2026. Client names removed.
4 of 16
accounts had a conversion go quiet in one week
In a single week of October, our review flagged tracking that had stopped recording in 4 of the 16 accounts we manage. Nobody gets an alert when that happens. We check every week.
$147
on one keyword, zero leads
“Finish basement” was pulling in DIY searchers for a remodeler: 17 clicks in 30 days, no calls, no forms. Our weekly search term review caught it and it was paused.
$291
on two pages that never produced a lead
A dumpster rental account was sending paid traffic to two pages with no tracked leads in 30 days, while calls were set to count every repeat as a new lead. Both found in a first audit.
Results
Local dental practice · major US metro
366qualified calls in 90 days
$56 per qualified call, July to September 2026. A call only counts if it lasts 60 seconds or more, and weekend emergencies run as their own campaign. The same call tracking we set up for contractors.
“Muzz really knows what he's doing, very professional and kept us updated throughout. We were honestly quite slow on our end, took time sharing access and responding due to business stuff. But he stayed patient and never made it an issue. Got everything live once we sorted our side and results have been good, calls are coming in. Recommended.”
“After trying a few people and not seeing results, Muzz actually made my ads work which is great! He did an excellent job, his rates were reasonable and most importantly you actually get the results you pay for. The results have lead to actual sales not just interest.”
“He's very smart and on top of things. I enjoyed his quick responses and knowledge of things. Even though I was a rookie in the Google Ads world. He's the real deal. Highly recommended.”
How we work
We don't rebuild a campaign until we understand why the current one is failing. Search terms, match types, tracking, quality scores, landing pages. You get the findings in writing whether or not you hire us.
Tightly themed ad groups, deliberate match types, negative keyword lists from day one, and conversion tracking wired up and verified before a single ad goes live.
Controlled budget, daily search term review in the first two weeks. We cut what wastes and double down on what books. This is where most of the savings come from.
Once cost per lead is stable and predictable, we push budget into the winners and expand into adjacent keywords, locations, and campaign types.
Our team
A small team on purpose. The people who build your campaigns are the people you talk to.

Co-founder · Campaigns
Builds and runs your campaigns: the keywords, the ads, the bidding and the weekly search term review.
Questions
Read-only access to your Google Ads account. We send an access request from our manager account, you approve it in a couple of clicks, and you can remove it whenever you like. We never need a password.
A short recorded video walking through your account and a written list of fixes, ordered by what is costing you most. It's yours to keep, whether or not you hire us. No sales call needed.
Yes. Cooling and heating searches peak at different times, so we move budget between them through the year instead of spreading it evenly and hoping.
No. Management is month to month. The ad account is in your name, so the campaigns, data and history stay with you if we ever stop working together.
No, and be careful with anyone who does. Results depend on your market, budget, pricing and how fast you answer. What we commit to is a clean account, call tracking you can trust, and reporting on cost per lead and cost per booked job.
The audit covers your Google Search campaigns. If you run Local Services Ads too, we report them separately so you see what each one brings in, rather than one blended number that hides both.
Yes. Tell us your service area and the jobs you want more of, and we'll tell you straight whether Google Ads makes sense for your budget and what we would build first.
Free, no obligation
Takes a minute to request. We do the digging, and you get the findings whether or not you ever hire us.
Prefer to talk it through? Book a 15-minute call
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