Muzammal Toufeeq
Co-founder · Campaigns
Builds and runs your campaigns: the keywords, the ads, the bidding and the weekly search term review.
Google Ads agencySince 2018 · 1,400+ projects
Google Ads that turn clicks into clients.Every lead traced back to the ad.
We build and run Google Ads for service businesses, and track every call and form back to the search behind it. So you judge your account on leads and booked jobs, not clicks.
4.9 from 786 reviews
Google Premier PartnerGoogle Ads certified
Month to month, you own the accountCalls from Google Ads· this week
Example data- Calls & forms
- 69
- Booked jobs
- 31
- Filtered out
- 13
- Missed
- 3
- Just now“ac not blowing cold air”HVAC · Campaign: Emergency AC4m 12sBooked job
- 6 min ago“burst pipe repair”Plumbing · Campaign: Emergency5m 03sBooked job
- 18 min ago“ev charger installation”Electrical · Campaign: EV chargers5m 47sBooked job
- 41 min ago“roof leak repair near me”Roofing · Campaign: Repairs3m 58sBooked job
The platforms we work in every day
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Search Console
- Meta Ads
- Fiverr · 786 reviews
1,400+
Projects delivered
4.9
Average rating, 786 reviews
$11
Lowest cost per lead achieved
<1 hr
Average response time
Pick your trade
Four trades. Each with its own free audit.
Leads cost a different amount in every trade and leak in different places. So the audit checks what matters for yours.
Average cost per lead: industry data from 99 Calls, “Best Home Service Niches for Google Ads in 2026”, 100+ Google Ads campaigns and 2,600+ leads, January 1 to August 7, 2026.
Where the money goes
Google’s defaults are built to spend your budget.
Not to grow your business. Almost every account we open is losing money in the same four places — and none of them show up in a standard report.
01
Broad match is spending your budget
Google's defaults are built to spend, not to convert. Left alone, broad match keywords quietly drain a third of the budget on searches that were never going to buy.
02
You're optimising blind
If conversions aren't tracked properly — offline, phone calls, form fills, the lot — then every 'optimisation' is a guess. Most accounts we open are missing at least one.
03
The traffic lands on the wrong page
A perfect campaign pointed at a homepage is still a leak. Intent has to survive the click, or you paid for a bounce.
04
The reporting measures the wrong thing
Impressions and CTR make a nice slide. They don't pay wages. The only numbers that matter are leads, cost per lead, and what those leads are worth.
Selected results
Real accounts. Real cost per lead.
How it works
Audit first. Rebuild second. Scale last.
No campaign gets touched until we know why the current one is failing. That order is the whole method.
01
Audit before we touch anything
We don't rebuild a campaign until we understand why the current one is failing. Search terms, match types, tracking, quality scores, landing pages. You get the findings in writing whether or not you hire us.
Days 1–3
02
Build the structure properly
Tightly themed ad groups, deliberate match types, negative keyword lists from day one, and conversion tracking wired up and verified before a single ad goes live.
Days 4–10
03
Launch and read the data
Controlled budget, daily search term review in the first two weeks. We cut what wastes and double down on what books. This is where most of the savings come from.
Weeks 2–4
04
Scale what converts
Once cost per lead is stable and predictable, we push budget into the winners and expand into adjacent keywords, locations, and campaign types.
Month 2 onward
What we do
Four ways to work together.
Paid Ads Audit
A written teardown of your existing Google Ads or Meta account: where the money is going, what's broken, and the specific order to fix it in.
from $70
one-off
Campaign Setup & Strategy
Most bookedA complete Google Ads account built from scratch — keyword research, campaign architecture, ad copy, extensions, and conversion tracking wired up and tested.
from $300
per build
Monthly Ads Management
Ongoing hands-on management: weekly optimisation, search term pruning, bid and budget control, creative testing, and reporting that leads with cost per lead.
from $300
per month
What clients say
786 reviews. 4.9 average.
Every quote below is verbatim from a verified client review.
Read all 786 reviews on FiverrVerified Fiverr review
“After trying a few people and not seeing results, Muzz actually made my ads work which is great! He did an excellent job, his rates were reasonable and most importantly you actually get the results you pay for. The results have lead to actual sales not just interest.”
Verified Fiverr review
“Muzz really knows what he's doing, very professional and kept us updated throughout. We were honestly quite slow on our end, took time sharing access and responding due to business stuff. But he stayed patient and never made it an issue. Got everything live once we sorted our side and results have been good, calls are coming in. Recommended.”
Verified Fiverr review
“Given the complexity of our industry and Google Adwords campaign needs, Muzz was able to apply his vast knowledge and expertise with campaign building to help us develop an intelligent, efficient and effective foundation to build an advertising campaign upon. I particularly appreciated his patience and guidance.”
Verified Fiverr review
“Excellent experience working with Muzz. From the very start, he was professional, responsive, and thorough. His audit of our ad account was detailed and well-structured, and his answers to our questions showed a strong understanding of campaign strategy, covering audience testing and campaign structure.”
Verified Fiverr review
“As users of Google Ads we appreciate the detailed work of Muzz and will use him in future. Google Ads are a very complicated way to work with and to find an expert such as Muzz will assist us in ensuring that our investment in this business is working well!”
Verified Fiverr review
“He's very smart and on top of things. I enjoyed his quick responses and knowledge of things. Even though I was a rookie in the Google Ads world. He's the real deal. Highly recommended.”
Verified Fiverr review
“Setting up Google Ads was successful, and sales started the very next day. Excellent! I look forward to further results, thank you!”
Verified Fiverr review
“Muzz was a true professional, making the entire process effortless with his prompt communication and courteous manner. This was my first project of this kind, and Muzz has definitely made me a believer. I'll definitely be working with him again.”
Google Premier PartnerGoogle Search CertifiedGoogle Shopping Ads CertifiedGoogle Display CertifiedYouTube Ads CertifiedFiverr Top Rated Seller
Our team
The people behind your account.
A small team on purpose. The people who build your campaigns are the people you talk to.
Google Premier PartnerGoogle Ads certified
- Running Google Ads since 2016
- 1,400+ projects since 2018
- 4.9 from 786 reviews
- You talk directly to the people running your ads.
- Every account is reviewed every week, and every change is checked before it goes live.
- US business hours. Replies usually inside the hour.
Not sure where to start?
Pick whatever’s easiest.
Get a free audit
Pick your trade and give us read-only access. You get a recorded walkthrough and a written fix list.
Ask us anything
Not ready for either? Send a question. One of us replies, usually within the hour.
Or see what we’ve done first: case studies · 786 reviews
Straight answers
Questions we get asked first.
Do you guarantee a number of leads or sales?
No, and be careful with anyone who does. Results depend on your market, your budget, your pricing and how fast you follow up. What we do commit to is a properly structured account, verified conversion tracking, and honest reporting on cost per lead — so you always know exactly what your money is buying.
Do your prices include the ad spend?
No. Management fees and ad spend are separate. You pay Google directly from your own account, which means you keep full ownership of the account, the data and the history — even if we stop working together.
Do you set up conversion tracking?
Yes, on every engagement, and it's non-negotiable. Form submissions, phone calls, and where relevant offline conversions and GA4. Without it, every optimisation decision is guesswork.
Do you need access to my Google account?
We never need your Gmail password. Google Ads supports proper delegated access — you invite our manager account, we work inside yours, and you can revoke access in one click at any time.
My Google Ads account got suspended. Can you help?
Usually, yes. Suspensions typically come down to billing mismatches, policy violations in ad copy or landing pages, or a flagged site. We'll identify the cause, prepare the fixes, and handle the appeal. Send us the suspension notice and we'll tell you where you stand.
My ads got disapproved for malicious software. What now?
That flag is almost always about your site rather than your ads — an outdated plugin, an injected script, or a bad redirect. It has to be cleaned at the source, re-scanned, and then appealed. We'll walk you through exactly what needs to change.
Meta & Paid Social
Facebook and Instagram campaigns built around audience testing and a clean campaign structure, with the same tracking discipline as the search side.