Muzammal Toufeeq
Co-founder · Campaigns
Builds and runs your campaigns: the keywords, the ads, the bidding and the weekly search term review.
For roofing contractorsGoogle Premier Partner · 4.9 from 786 reviews
Roofing leads your sales teamcan actually close.
Roofing leads cost more than any other trade. When junk gets through or follow-up is slow, especially in storm season, the most expensive leads in home services go to waste.
Free lead quality audit. No contract, no sales call.
Google Premier PartnerGoogle Ads certified
- 4.9 on Fiverr · 786 reviews
- Running Google Ads since 2016
- Month to month · you own the account
What the homeowner seesExample ad
roof inspection
Sponsored
Top of pageRYour Roofing Co.yourroofing.com
Roof Inspection | Free Roof Inspection
Storm damage, leaks and full replacements. Local crews, insurance claim help. Book an inspection.
Roof repairReplacementStorm damage
Open 24 hours · Serves your areaCall
When they get in touch, we track
- Calls from the ad
- Calls from your site
- Form fills
- Business Profile calls
What you see· this week
Example data- Calls & forms
- 20
- Booked jobs
- 9
- Filtered out
- 4
- Missed
- 1
- Just now“roof leak repair near me”Campaign: Repairs3m 58sBooked job
- 6 min ago“roof replacement cost”Campaign: ReplacementFormNew lead
- 18 min ago“roofing jobs”Campaign: Generic0m 11sUnder 60s, not counted
- 41 min ago“storm damage roof repair”Campaign: Storm6m 21sBooked job
- 1 hr ago“metal roof installation”Campaign: ReplacementNo answerMissed, flagged
The platforms we work in every day
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Search Console
- Meta Ads
- Fiverr · 786 reviews
Real roofing searches: the ones worth paying for, and the ones we block.
Keep · Block
roof replacement costroof leak repair near mestorm damage roof repairroof inspectionmetal roof installationroofing contractor near me
roofing jobshow to patch a roof yourselfshingles for saleroofer salaryroofing nails bulkroof calculator free
Industry data
$264
average cost per roofing lead, the highest of any home service
Across 40 roofing clients. At that price, the number that matters isn't how many leads you get. It's how many become booked inspections.
Industry data: 99 Calls, “Best Home Service Niches for Google Ads in 2026”, 100+ Google Ads campaigns and 2,600+ leads, January 1 to August 7, 2026. One agency's managed accounts, not a neutral survey. Treat it as a guide.
Where the money leaks
Three ways roofing budgets disappear without anyone noticing.
01
Junk leads look like real ones
Job seekers, material shoppers and people outside your area all fill in forms. If every form counts as a lead, the account learns to buy more of them.
02
Calls and forms are scored the same
A homeowner calling about a leak and someone requesting a price guide are not the same lead. Most accounts count them as one.
03
Storm season moves faster than the account
After a storm, searches spike for days, not weeks. Budgets, ads and follow-up need to be ready before it hits, not a week after.
Where roofing sits
Average cost per lead from Google Ads, by trade.
Every trade pays a different price for a lead, and converts clicks at a different rate. Knowing yours tells you whether your account is paying too much, and how much a missed or untracked call really costs.
- Electrical16.8% of clicks become leads$157
- Plumbing13.2% of clicks become leads$192
- HVAC13% of clicks become leads$229
- RoofingYou10.2% of clicks become leads$264
Industry data: 99 Calls, “Best Home Service Niches for Google Ads in 2026”, 100+ Google Ads campaigns and 2,600+ leads, January 1 to August 7, 2026. One agency's managed accounts, not a neutral survey. Treat it as a guide.
Free lead quality audit
What we check, and what you get back.
Read-only access, last 90 days. You get a recorded video walkthrough and a written list of fixes, ordered by what’s costing you most. Keep it, use it, hand it to whoever runs your ads.
Get my free roofing auditLead quality by keyword
Which keywords bring real homeowners, and which bring job seekers, suppliers and people outside your area.
Calls vs. forms
How many of your leads are calls and how many are forms, and whether each one is counted once and correctly.
Search terms
Every search behind your clicks in the last 90 days, with what went on DIY, materials and job searches.
Where the drop-off is
We show you what Google sees, up to the lead. Tell us how many became inspections and we'll show you where the gap opens.
Location settings
Whether you only show to homeowners in your area, or to anyone who has searched for it from anywhere.
Storm readiness
Whether storm and insurance searches have their own campaign, budget and ads ready to switch on.
From real accounts
What we actually find when we open an account.
From our own weekly reviews and first audits in October 2026. Client names removed.
4 of 16
accounts had a conversion go quiet in one week
In a single week of October, our review flagged tracking that had stopped recording in 4 of the 16 accounts we manage. Nobody gets an alert when that happens. We check every week.
$147
on one keyword, zero leads
“Finish basement” was pulling in DIY searchers for a remodeler: 17 clicks in 30 days, no calls, no forms. Our weekly search term review caught it and it was paused.
$291
on two pages that never produced a lead
A dumpster rental account was sending paid traffic to two pages with no tracked leads in 30 days, while calls were set to count every repeat as a new lead. Both found in a first audit.
Results
Leads you can count, at a price you can see.
Local dental practice · major US metro
366qualified calls in 90 days
$56 per qualified call, July to September 2026. A call only counts if it lasts 60 seconds or more, and weekend emergencies run as their own campaign. The same call tracking we set up for contractors.
Verified Fiverr review
“Muzz really knows what he's doing, very professional and kept us updated throughout. We were honestly quite slow on our end, took time sharing access and responding due to business stuff. But he stayed patient and never made it an issue. Got everything live once we sorted our side and results have been good, calls are coming in. Recommended.”
Verified Fiverr review
“After trying a few people and not seeing results, Muzz actually made my ads work which is great! He did an excellent job, his rates were reasonable and most importantly you actually get the results you pay for. The results have lead to actual sales not just interest.”
Verified Fiverr review
“He's very smart and on top of things. I enjoyed his quick responses and knowledge of things. Even though I was a rookie in the Google Ads world. He's the real deal. Highly recommended.”
How we work
Audit first. Then fix, launch, and scale what books.
- 01Days 1–3
Audit before we touch anything
We don't rebuild a campaign until we understand why the current one is failing. Search terms, match types, tracking, quality scores, landing pages. You get the findings in writing whether or not you hire us.
- 02Days 4–10
Build the structure properly
Tightly themed ad groups, deliberate match types, negative keyword lists from day one, and conversion tracking wired up and verified before a single ad goes live.
- 03Weeks 2–4
Launch and read the data
Controlled budget, daily search term review in the first two weeks. We cut what wastes and double down on what books. This is where most of the savings come from.
- 04Month 2 onward
Scale what converts
Once cost per lead is stable and predictable, we push budget into the winners and expand into adjacent keywords, locations, and campaign types.
Our team
The people behind your account.
A small team on purpose. The people who build your campaigns are the people you talk to.
Google Premier PartnerGoogle Ads certified
- Running Google Ads since 2016
- 1,400+ projects since 2018
- 4.9 from 786 reviews
- You talk directly to the people running your ads.
- Every account is reviewed every week, and every change is checked before it goes live.
- US business hours. Replies usually inside the hour.
Questions
Before you ask.
What do I need to give you for the free audit?
Read-only access to your Google Ads account. We send an access request from our manager account, you approve it in a couple of clicks, and you can remove it whenever you like. We never need a password.
What do I get back?
A short recorded video walking through your account and a written list of fixes, ordered by what is costing you most. It's yours to keep, whether or not you hire us. No sales call needed.
Can Google learn which leads turned into jobs?
Yes, if you can tell us. With offline conversion imports, the jobs you close are sent back to Google, so it bids toward signed contracts instead of form fills.
Is there a contract?
No. Management is month to month. The ad account is in your name, so the campaigns, data and history stay with you if we ever stop working together.
Do you guarantee a number of leads?
No, and be careful with anyone who does. Results depend on your market, budget, pricing and how fast you answer. What we commit to is a clean account, call tracking you can trust, and reporting on cost per lead and cost per booked job.
We also run Local Services Ads. Is that included?
The audit covers your Google Search campaigns. If you run Local Services Ads too, we report them separately so you see what each one brings in, rather than one blended number that hides both.
We're not running Google Ads yet. Is this still for us?
Yes. Tell us your service area and the jobs you want more of, and we'll tell you straight whether Google Ads makes sense for your budget and what we would build first.
Free, no obligation
Find out where your roofing budget is going.
Takes a minute to request. We do the digging, and you get the findings whether or not you ever hire us.
- Read-only access, removable at any time
- Recorded video walkthrough and a written fix list
- No contract, no sales call
- We work US business hours
Prefer to talk it through? Book a 15-minute call
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