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Med Spa & AestheticsUnited States25 days
119 booked consultations in 25 days at $28 a lead
$28
Cost per lead
25
Days to result
119
Qualified leads
The situation
A med spa in a saturated metro was competing against national chains with far deeper pockets. Generic treatment keywords were expensive and drew price shoppers rather than people ready to book.
What we changed
- 01Rebuilt campaigns around individual treatments instead of broad 'med spa' terms
- 02Tight exact and phrase match structure with an aggressive negative list for training, jobs and DIY searches
- 03Location targeting narrowed to a realistic drive-time radius around the clinic
- 04Call tracking and form conversions wired up so bookings — not clicks — drove bidding
The outcome
- 119 qualified leads generated inside the first 25 days
- Cost per lead held at $28 across the full period
- Consultation calendar filled without discounting treatment pricing
- Client established as a consistent top-of-page presence for high-intent treatment searches
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