Muzammal Toufeeq
Co-founder · Campaigns
Builds and runs your campaigns: the keywords, the ads, the bidding and the weekly search term review.
Any businessOnline stores, clinics, services, software · 4.9 from 786 reviews
A free Google Ads audit, whatever you sell.See where the budget really goes.
Tell us what you sell and give us read-only access. We’ll show you which searches, products and campaigns are wasting money, what’s working, and the order we’d fix it in.
Free, with no contract and no obligation.
Google Premier PartnerGoogle Ads certified
Your audit· last 90 days
Example data- Wasted spend found
- $1,240/ month
- Tracking issues
- 2
- Fixes, in order
- 9
- Search terms312 searches spent $1,240 in 30 days without a single sale or leadHigh
- TrackingPurchases counted twice: the checkout and thank-you pages both fire the conversionHigh
- Location18% of spend reached people outside your target countryMedium
- SettingsDisplay Network switched on inside a Search campaignMedium
- ShoppingYour best-selling product gets 4% of the Shopping budgetQuick win
The platforms we work in every day
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Search Console
- Meta Ads
- Fiverr · 786 reviews
Free Google Ads audit
What we check, and what you get back.
Read-only access, last 90 days. You get a recorded video walkthrough and a written list of fixes, ordered by what’s costing you most. Keep it, use it, hand it to whoever runs your ads.
Get my free auditSearch terms
Every search that triggered your ads in the last 90 days, sorted into keep, block and fix, with what went on searches that were never going to buy.
Conversion tracking
Whether your sales, calls and form fills are each counted once and correctly. Double-counted or missing conversions are the most common thing we find.
Campaign structure
Match types, bidding strategy, and how Search and Performance Max share the budget, so you know what's earning and what's just spending.
Settings that leak money
Location targeting, Display and Search Partners switched on inside Search, and auto-applied recommendations nobody signed off.
Shopping and products
For online stores: which products get the spend, which ones actually sell, and whether the feed is holding the best sellers back.
Landing pages
Whether each click lands on the page that matches the search, with the offer, the proof and the next step up front.
From real accounts
What we actually find when we open an account.
From our own weekly reviews and first audits in October 2026. Client names removed.
4 of 16
accounts had a conversion go quiet in one week
In a single week of October, our review flagged tracking that had stopped recording in 4 of the 16 accounts we manage. Nobody gets an alert when that happens. We check every week.
$147
on one keyword, zero leads
“Finish basement” was pulling in DIY searchers for a remodeler: 17 clicks in 30 days, no calls, no forms. Our weekly search term review caught it and it was paused.
$291
on two pages that never produced a lead
A dumpster rental account was sending paid traffic to two pages with no tracked leads in 30 days, while calls were set to count every repeat as a new lead. Both found in a first audit.
Results
Leads you can count, at a price you can see.
Local dental practice · major US metro
366qualified calls in 90 days
$56 per qualified call, July to September 2026. A call only counts if it lasts 60 seconds or more, and weekend emergencies run as their own campaign. The same call tracking we set up for contractors.
Verified Fiverr review
“Muzz really knows what he's doing, very professional and kept us updated throughout. We were honestly quite slow on our end, took time sharing access and responding due to business stuff. But he stayed patient and never made it an issue. Got everything live once we sorted our side and results have been good, calls are coming in. Recommended.”
Verified Fiverr review
“After trying a few people and not seeing results, Muzz actually made my ads work which is great! He did an excellent job, his rates were reasonable and most importantly you actually get the results you pay for. The results have lead to actual sales not just interest.”
Verified Fiverr review
“He's very smart and on top of things. I enjoyed his quick responses and knowledge of things. Even though I was a rookie in the Google Ads world. He's the real deal. Highly recommended.”
How we work
Audit first. Then fix, launch, and scale what books.
- 01Days 1–3
Audit before we touch anything
We don't rebuild a campaign until we understand why the current one is failing. Search terms, match types, tracking, quality scores, landing pages. You get the findings in writing whether or not you hire us.
- 02Days 4–10
Build the structure properly
Tightly themed ad groups, deliberate match types, negative keyword lists from day one, and conversion tracking wired up and verified before a single ad goes live.
- 03Weeks 2–4
Launch and read the data
Controlled budget, daily search term review in the first two weeks. We cut what wastes and double down on what books. This is where most of the savings come from.
- 04Month 2 onward
Scale what converts
Once cost per lead is stable and predictable, we push budget into the winners and expand into adjacent keywords, locations, and campaign types.
Our team
The people behind your account.
A small team on purpose. The people who build your campaigns are the people you talk to.
Google Premier PartnerGoogle Ads certified
- Running Google Ads since 2016
- 1,400+ projects since 2018
- 4.9 from 786 reviews
- You talk directly to the people running your ads.
- Every account is reviewed every week, and every change is checked before it goes live.
- US business hours. Replies usually inside the hour.
Questions
Before you ask.
What do I need to give you for the free audit?
Read-only access to your Google Ads account. We send an access request from our manager account, you approve it in a couple of clicks, and you can remove it whenever you like. We never need a password.
What do I get back?
A short recorded video walking through your account and a written list of fixes, ordered by what is costing you most. It's yours to keep, whether or not you hire us. No sales call needed.
We sell online, not a local service. Is the audit still for us?
Yes. For online stores we look at Shopping and Performance Max, the product feed, purchase tracking and return on ad spend, as well as the search terms.
What kinds of businesses do you work with?
Most of our clients are service businesses and online stores: home services, clinics and med spas, legal, e-commerce, SaaS and education. We don't take gambling, or anything Google doesn't allow to be advertised.
Is there a contract?
No. Management is month to month. The ad account is in your name, so the campaigns, data and history stay with you if we ever stop working together.
Do you guarantee a number of leads?
No, and be careful with anyone who does. Results depend on your market, budget, pricing and how fast you answer. What we commit to is a clean account, call tracking you can trust, and reporting on cost per lead and cost per booked job.
We also run Local Services Ads. Is that included?
The audit covers your Google Search campaigns. If you run Local Services Ads too, we report them separately so you see what each one brings in, rather than one blended number that hides both.
We're not running Google Ads yet. Is this still for us?
Yes. Tell us your service area and the jobs you want more of, and we'll tell you straight whether Google Ads makes sense for your budget and what we would build first.
Free, no obligation
Find out where your ad budget is going.
Takes a minute to request. We do the digging, and you get the findings whether or not you ever hire us.
- Read-only access, removable at any time
- Recorded video walkthrough and a written fix list
- No contract, no sales call
- We work US business hours
Prefer to talk it through? Book a 15-minute call
Home service contractor? See our specialist pages: