Muzammal Toufeeq
Co-founder · Campaigns
Builds and runs your campaigns: the keywords, the ads, the bidding and the weekly search term review.
For dental practicesGoogle Premier Partner · 4.9 from 786 reviews
Implant and cosmetic patients from Google,with every call tracked.
One implant case is worth more than months of checkups, and the clicks are priced to match. We point your budget at the treatments that pay and track every call, so you see cost per booked consult, not cost per click.
Free call tracking & case mix audit. No contract, no sales call.
Google Premier PartnerVerify on Google- 4.9 on Fiverr · 786 reviews
- Running Google Ads since 2016
- Month to month · you own the account
What the homeowner seesExample ad
veneers near me
Sponsored
Top of pageDYour Dental Studioyourdental.com
Veneers Near You | Free Implant Consult
Restore your smile with implants from an experienced local team. Financing available. Book your consult today.
Dental implantsInvisalignVeneers
Open 24 hours · Serves your areaCall
When they get in touch, we track
- Calls from the ad
- Calls from your site
- Form fills
- Business Profile calls
What you see· this week
Example data- Calls & forms
- 20
- Booked consults
- 9
- Filtered out
- 4
- Missed
- 1
- Just now“dental implants near me”Campaign: Implants6m 12sBooked consult
- 6 min ago“invisalign near me”Campaign: Invisalign3m 27sNew lead
- 18 min ago“dental assistant jobs”Campaign: Generic0m 10sUnder 60s, not counted
- 41 min ago“emergency dentist near me”Campaign: EmergencyNo answerMissed, flagged
- 1 hr ago“all on 4 dental implants”Campaign: Implants7m 40sBooked consult
The platforms we work in every day
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Search Console
- Meta Ads
- Fiverr · 786 reviews
Real dental searches: the ones worth paying for, and the ones we block.
Keep · Block
dental implants near meall on 4 dental implantsinvisalign near meveneers near meemergency dentist near mefull mouth dental implants
free dental implantsdental implants in mexicodental assistant jobsdental school clinicdentist salarydiy teeth whitening
Our own numbers
$56
per qualified call, for a dental practice we run
366 calls of 60 seconds or more in 90 days, July to September 2026, in a major US metro. That's one of our own accounts, not an industry average.
Source: RevRiderz client account. A local dental practice in a major US metro, July to September 2026. A call only counts if it lasts 60 seconds or more. Client name removed.
Where the money leaks
Three ways dental budgets disappear without anyone noticing.
01
Checkups eat the implant budget
“Dentist near me” is the busiest search in dental, and it fills the chair with cleanings. Without a split, it takes the budget your implant and Invisalign ads needed.
02
Every call counts the same
A 10-second wrong number and a six-minute implant enquiry often count as one conversion each. Google then bids for more of both.
03
Bargain hunters look like demand
“Free dental implants”, “dental implants in Mexico”, “dental school clinic”. These look like implant searches, and rarely book a consult at your prices.
Google's data
What it costs to show first, by treatment.
The treatments worth most to a practice are also the most expensive to show for. That's why implants and Invisalign need their own campaigns, budgets and call tracking, instead of sharing one with checkups.
- “Dental implants near me”$50.20
- “Invisalign near me”$34.05
- “Full mouth dental implants”$29.50
- “All on 4 dental implants”$27.27
- “Dentist near me”$22.92
- “Veneers near me”$15
Source: Google Keyword Planner. United States, average monthly searches over the last 12 months, pulled October 2026. Bids are the top of Google's top-of-page range, what advertisers pay to show first, not what you'd pay per click.
Free call tracking & case mix audit
What we check, and what you get back.
Read-only access, last 90 days. You get a recorded video walkthrough and a written list of fixes, ordered by what’s costing you most. Keep it, use it, hand it to whoever runs your ads.
Get my free dental auditCall tracking
Whether calls from ads, your website and your Business Profile are each recorded, and whether a 10-second wrong number counts the same as a booked consult.
Case mix
How much of your budget goes on implants, Invisalign and cosmetic work, and how much on checkups and cleanings.
Search terms
Every search that triggered your ads in the last 90 days: job seekers, “free” and dental-tourism searches, sorted into keep and block.
Schedule and after-hours
When your ads run, set against when the front desk can answer, and whether weekend emergencies have their own campaign.
Location settings
Whether you reach patients who can actually get to your practice, or anyone who has ever looked up your city.
Landing pages
Whether implant searches land on an implant page with financing, reviews and a booking button, not the homepage.
From real accounts
What we actually find when we open an account.
From our own weekly reviews and first audits in October 2026. Client names removed.
4 of 16
accounts had a conversion go quiet in one week
In a single week of October, our review flagged tracking that had stopped recording in 4 of the 16 accounts we manage. Nobody gets an alert when that happens. We check every week.
$147
on one keyword, zero leads
“Finish basement” was pulling in DIY searchers for a remodeler: 17 clicks in 30 days, no calls, no forms. Our weekly search term review caught it and it was paused.
$291
on two pages that never produced a lead
A dumpster rental account was sending paid traffic to two pages with no tracked leads in 30 days, while calls were set to count every repeat as a new lead. Both found in a first audit.
Results
Leads you can count, at a price you can see.
Local dental practice · major US metro
366qualified calls in 90 days
$56 per qualified call, July to September 2026. A call only counts if it lasts 60 seconds or more, and weekend emergencies run as their own campaign. The same call tracking we set up for contractors.
Verified Fiverr review
“Muzz really knows what he's doing, very professional and kept us updated throughout. We were honestly quite slow on our end, took time sharing access and responding due to business stuff. But he stayed patient and never made it an issue. Got everything live once we sorted our side and results have been good, calls are coming in. Recommended.”
Verified Fiverr review
“After trying a few people and not seeing results, Muzz actually made my ads work which is great! He did an excellent job, his rates were reasonable and most importantly you actually get the results you pay for. The results have lead to actual sales not just interest.”
Verified Fiverr review
“He's very smart and on top of things. I enjoyed his quick responses and knowledge of things. Even though I was a rookie in the Google Ads world. He's the real deal. Highly recommended.”
How we work
Audit first. Then fix, launch, and scale what books.
- 01Days 1–3
Audit before we touch anything
We don't rebuild a campaign until we understand why the current one is failing. Search terms, match types, tracking, quality scores, landing pages. You get the findings in writing whether or not you hire us.
- 02Days 4–10
Build the structure properly
Tightly themed ad groups, deliberate match types, negative keyword lists from day one, and conversion tracking wired up and verified before a single ad goes live.
- 03Weeks 2–4
Launch and read the data
Controlled budget, daily search term review in the first two weeks. We cut what wastes and double down on what books. This is where most of the savings come from.
- 04Month 2 onward
Scale what converts
Once cost per lead is stable and predictable, we push budget into the winners and expand into adjacent keywords, locations, and campaign types.
Our team
The people behind your account.
A small team on purpose. The people who build your campaigns are the people you talk to.
Google Premier PartnerVerify on Google- Running Google Ads since 2016
- 1,400+ projects since 2018
- 4.9 from 786 reviews
- You talk directly to the people running your ads.
- Every account is reviewed every week, and every change is checked before it goes live.
- US business hours. Replies usually inside the hour.
Questions
Before you ask.
What do I need to give you for the free audit?
Read-only access to your Google Ads account. We send an access request from our manager account, you approve it in a couple of clicks, and you can remove it whenever you like. We never need a password.
What do I get back?
A short recorded video walking through your account and a written list of fixes, ordered by what is costing you most. It's yours to keep, whether or not you hire us. No sales call needed.
Can Google learn which calls became patients?
Yes, if your front desk can mark them. With offline conversion imports, the consults you book are sent back to Google, so it bids toward patients rather than phone calls.
Is there a contract?
No. Management is month to month. The ad account is in your name, so the campaigns, data and history stay with you if we ever stop working together.
Do you guarantee a number of leads?
No, and be careful with anyone who does. Results depend on your market, budget, pricing and how fast you answer. What we commit to is a clean account, call tracking you can trust, and reporting on cost per lead and cost per booked job.
We're not running Google Ads yet. Is this still for us?
Yes. Tell us your service area and the jobs you want more of, and we'll tell you straight whether Google Ads makes sense for your budget and what we would build first.
Free, no obligation
Find out where your dental budget is going.
Takes a minute to request. We do the digging, and you get the findings whether or not you ever hire us.
- Read-only access, removable at any time
- Recorded video walkthrough and a written fix list
- No contract, no sales call
- We work US business hours
Prefer to talk it through? Book a 15-minute call