+90%
Clicks
+40%
Conversions
Shopping
Primary channel
The situation
An online clothing store with product-level margins that left little room for wasted spend. Traffic was arriving but converting poorly, and the account gave no clear read on which products were actually profitable.
What we changed
- 01Product feed and Shopping campaign structure rebuilt around margin, not just volume
- 02Search campaigns realigned to the terms with genuine purchase intent
- 03Conversion tracking reworked so revenue — not sessions — informed bidding
- 04Continuous creative and ad copy testing against the best-performing product lines
The outcome
- 90% increase in clicks
- 40% increase in conversions
- Clear visibility into which products justified further ad spend
- Spend concentrated behind the highest-return product lines
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